If you're looking for the ultimate blend of heritage and hood, meet your new favorite music artist: Raja Kumari. Sometimes a girl comes along that gives you everything you need: first and foremost, shit you want to turn up way loud in your car (shoutout to "Mute" featuring Elvis Brown), secondly, a unique perspective on her Indian-American upbringing, and of course, style that's the perfect mix of London street and Mumbai swag—AKA her self-dubbed vibe, "Bollyhood."
At the end of the day, Raja Kumari gives people what they've been waiting for—an Asian American at the forefront who is creating an art form around her culture, instead of isolating it. You can see it in everything from her Bharatanatyam-inspired "New Level" to the tikkas she wears perfectly with everything from Adidas getups to camo. So if you're looking for something new, something inspired, and most importantly—something you can listen to from morning til night (and morning again), congratulations—you just found it.
If you're in Los Angeles and want to see Raja Kumari in all of her gold-whipping glory, be sure to stop by her EP release listening party tonight at Couture from 8pm-12am as part of ASOS Supports Talent.
RSVP: rsvp@rajakumari.com
Check out Raja Kumari's music video for Mute: