I first caught wind of Nick’s work through a mutual friend of ours (A.CHAL) back in 2013. We became Skype buddies right away and kept in touch for awhile. Then last year, I was finally able to reach out for a project that made sense. When we produced the opening of Virgin Hotels Chicago (April, 2015) we had him take over over a pop-up club space on the second floor to create a cool/unique experiential vibe. Everyone loved it (including Richard Branson to Virgil Abloh and A-Trak who actually DJ’ed that night).
With the success of our collaboration there, we then decided to bring the energy and concept on a larger scale. So in December, we teased some of the visuals during Art Basel Miami (at our Surf Lodge pop-up event) and produced the full installation at Mama Gallery in LA. We actually referred to it as the ‘DFM Holiday Experience’ and aimed for an immersive party with Nick’s art (both digital and print). To tie it all together, A.CHAL provided exclusive music from his album and below is the video recap from that night.
