Pusha T just dropped the latest music video for "H.G.T.V." directed by one of our favorite creatives—the multi-faceted, viral artist Yung Jake. Captured by a vertically rotating camera, Pusha T raps against an all-white background while the continuously shifting angle gives the video a Rolodex effect, drawing the viewer in. The black-and-white video is minimal to keep attention where it should be—to Pusha’s bold lyrics and heavy beats. In true Yung Jake fashion, the video debuted on Pusha T’s Instagram Story to stay true to Yung Jake's digital age. It's also just as dope as we'd expect a Yung Jake project to be, check it out below.


@KingPush

@YungJake  

LEAD image COURTESY OF @TERRYRICHARDSON